International Marketing

IIMT Management College, Meerut
MBA
International Marketing
Question Bank
Unit I
Q1. Define international marketing, its benefits & difference between international marketing & domestic marketing.
Q2. Define MNC (Multi National Company) by size, By structure, By behavior.
Q3. (a) Explain different types of political systems & economic systems.
(b) Explain different types of political risks, its indicators and how companies do country risk analysis for investment purposes?
Q4. Distinguish among patent, trademark, copyright and infringement. What can
trademark owners do to minimize counterfeiting?
Q5. Explain the impact of culture on consumption?
Unit II
Q1. What are the difficulties in using & comparing secondary data from a number of
countries.
Q2. What is Research Design, sapling, basic method of data collection.
Q3. How the following variables are useful for the analysis of marketing potential:
population density, per capita income and GNP / capita.
Q4. Briefly explain these marketing entry strategies: exporting, licensing, joint venture,
manufacturing, assembly operations, management contract, turnkey operations and
acquisitions, franchising & free trade zones.
Unit III
Q1. How segmentation help in forming international marketing strategies.
Q2. Describe briefly the IPLC theory and its marketing implications.
Q3. Explain product diversification, branding & packaging.
Q4. Explain direct – channel intermediaries & indirect channel intermediaries.
Q5. Write alternative pricing strategy, Dumping, price distortion and transfer pricing.

Unit IV
Q1. Explain how personal selling overseas may differ from it is used in domestic
market.
Q2. What are the requirements of a good publicity programme?
Q3. Explain standardized international advertising.
Q4. Cite some foreign regulations that restrict the use of either advertising in general or
certain advertising practices in particular.
Q5. Define advertising and the different media used for international advertising.